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CMI Triangle 03

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  • Product Placement and the AVMS Directive

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    03 September 2009

    The rules relating to product placement in EU television programming are undergoing significant reform. Under the Audiovisual Media Services (“AVMS”) Directive, adopted on 11th December 2007, Member States are expressly permitted to allow product placement in respect of certain broad categories of programme for the first time.

  • Design Protection

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    27 December 2008

    For many years, the law has allowed businesses to protect certain types of design, but recent years have brought substantial changes to design law both in the UK and in Europe, with the harmonisation of national design law in the various EU member states and the introduction of the Community design.

  • Freedom of Information Act 2000

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    27 December 2008

    What ‘information’ will now be ‘free’? The Freedom of Information Act 2000 (“FOIA”) came into force in the UK on 1 January 2005.

  • Email & SMS marketing

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    27 December 2008

    Famous sportspeople, entertainers and other celebrities derive substantial incomes from allowing themselves to be commercially associated with brands.

  • The Gambling Act 2005

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    11 December 2008

    The Gambling Act 2005, which came into force on 1st September 2007 reforms all aspects of gambling laws in the United Kingdom. Once fully implemented, the Act will repeal all the existing law found in the Betting, Gaming and Lotteries Act 1963, the Gaming Act 1968 and the Lotteries and Amusements Act 1976.

  • Turning commercial realities into fiction

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    03 December 2008

    For brand managers looking to increase their product’s profile and producers wanting to find new ways to finance movies and TV shows, product placement could be a winwin solution, says Brinsley Dresden, as he outlines negotiating tactics to help IP owners strike the deal they want.

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