Billions of pounds are spent and made globally each year as the business of sport grows ever-more sophisticated. The interaction between athletes, agents, fans, clubs, venues and governing bodies – as well as the brands that engage with them – is intricate and ever-changing.
These relationships and the complex framework of rights and regulations which surround them are what the business of sport is built upon, requiring specialist knowledge, a strategic approach and real commercial nous on the part of legal advisers.
As one of the UK’s leading sports practices, we are not just seasoned legal experts, we have a deep and rich knowledge of the sector. Many of our team are ex-professional athletes or have worked in-house at clubs, sponsors and major events. From negotiating global sponsorship deals, advising on player, manager and backroom staff employment issues, and implementing complex football financing deals, to advising on player transfers, sports immigration, brand protection and a wide range of commercial contracts and disputes, we bring to bear the added dimension of practical experience and in-depth insight.
That’s exactly why we act for some of the world’s biggest names in sport.
Lucy Lewis comments for HR Grapevine: Serena Williams Wimbledon return sparks maternity debate17 July 2018
In an article for HR Grapevine, Lucy Lewis comments on the case of Serena Williams' seeding at this year's Wimbledon tournament and explains that the protection of a women's position at work must be proportionate, in connection with maternity leave, pregnancy or childbirth.
Alex Kelham comments for The Times: Froome’s race to restore reputation05 July 2018
In an article for The Times, Alex Kelham discusses Chris Froome's uphill battle to restore his reputation and how the media's coverage could make a big difference to shake the negative perception.
Corporate governance - key things to know29 June 2018
I’m taking on an in-house role with a professional sports team and will have responsibility for ensuring the board meets its corporate governance requirements. What are some of the key things I should know?
Andrew Osborne comments for City A.M.: World Cup 2018: Sporting Lisbon and Portugal stars William Carvalho, Gelson Martins and Bruno Fernandes' contract row could trigger a new Bosman ruling27 June 2018
In an article for City A.M., Andrew Osborne discusses football players' rights if they choose to cancel their contract and the implications of doing so.
Sports Forum: Creating new sports formats: The battle for influence19 June 2018
In our latest forum event, we will look at the commercial, legal and performance dynamics in developing these new sports properties, the key ingredients of success and whether entertainment now trumps performance in the modern sports landscape.
Alex Kelham writes for Sportcal: Top five brand issues at Fifa World Cup15 June 2018
With the Fifa World Cup now under way, Alex Kelham provides advice on the top five issues facing brands over the month to come, in an article for Sportcal.