Billions of pounds are spent and made globally each year as the business of sport grows ever-more sophisticated. The interaction between athletes, agents, fans, clubs, venues and governing bodies – as well as the brands that engage with them – is intricate and ever-changing.
These relationships and the complex framework of rights and regulations which surround them are what the business of sport is built upon, requiring specialist knowledge, a strategic approach and real commercial nous on the part of legal advisers.
As one of the UK’s leading sports practices, we are not just seasoned legal experts, we have a deep and rich knowledge of the sector. Many of our team are ex-professional athletes or have worked in-house at clubs, sponsors and major events. From negotiating global sponsorship deals, advising on player, manager and backroom staff employment issues, and implementing complex football financing deals, to advising on player transfers, sports immigration, brand protection and a wide range of commercial contracts and disputes, we bring to bear the added dimension of practical experience and in-depth insight.
That’s exactly why we act for some of the world’s biggest names in sport.
Sports Forum: Creating new sports formats: The battle for influence19 June 2018
In our latest forum event, we will look at the commercial, legal and performance dynamics in developing these new sports properties, the key ingredients of success and whether entertainment now trumps performance in the modern sports landscape.
We store medical and biometric data of our athletes, what will GDPR and the UK Data Protection Bill mean for this?26 April 2018
The GDPR, which comes into force on 25 May 2018, imposes more onerous requirements when processing (including storing) ‘special categories’ of personal data, which includes ‘data concerning health’ and ‘biometric data’. The processing of ‘special’ personal data is prohibited unless the data controller can show that an exception applies.
Karish Andrews comments on financial fair play (FFP) regulations, in multiple media outlets13 April 2018
Karish Andrews comments on football team Paris St-Germain, who are set to face UEFA sanctions after accusations of failing to meet FFP regulations.
Alex Kelham writes for SportsPro: PyeongChang 2018: the top five legal talking points so far21 February 2018
Alex Kelham considers five of the top legal talking points surrounding the ongoing Winter Olympic Games in South Korea, in an article for SportsPro.
Iain McDonald writes for Television Business International: Opinion: tech is game for TV takeover11 January 2018
In an article for Television Business International, Iain McDonald argues that the arrival of US tech giants to the battle for sports rights offers a glimpse into the future of television.
Protecting your brand16 November 2017
It is as a sad fact that athletes, coaches and managers will, however iconic, come and go. What underpins the real value of a sports organisation is a strong brand. It is therefore worth protecting, but the protection must be pro-active and strategic.