Brands & Intellectual Property
Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.
There have never been so many opportunities to seize, or threats to avoid, whether that’s protecting your brand from unauthorised use by your competitors, developing online content deals, negotiating TV format rights, or clamping down on counterfeiting or cybersquatting activities.
We help clients ensure that their brand is actively managed and defended, from the inception of an idea through value analysis, global IP protection and exploitation, concept roll-out, commercialisation, dealing with disputes and beyond.
Consistently ranked as a top-tier law firm for our brands and IP work, we have a long track-record helping some of the world’s biggest blue chips and SMEs build up their brand presence in their marketplace and make best use of their IP assets.
Our clients value the strength of our large, specialist team, as well as the depth of our sector insight in areas such as advertising & marketing, media & entertainment, retail, technology, sports, manufacturing and professional services.
Code red! (How to deal with a media crisis)09 November 2017
Every brand’s nightmare. It’s 5 o’clock on a Friday and the phone rings….a tabloid newspaper has an exposé and they want your comment for their article on Sunday.
Socially embarrassing12 October 2017
This session will focus on what makes a good social media strategy and how brands can get it wrong.
All hands on deck as creative industries and search engines tackle online piracy (Brands & IP Newsnotes - issue 5)23 June 2017
The UK Government, through the UKIPO, Ofcom and DMCS, has helped broker an agreement between Google, Bing, the BPI and Motion Picture Association over a new voluntary code of practice.
To UPC or not UPC – implementation of Unified Patent Court delayed (Brands & IP Newsnotes - issue 5)23 June 2017
The Unified Patent Court (UPC) is intended to provide a regional forum resolve patent disputes. At the moment, parties have to litigate patent disputes on a country by country basis across Europe, which is time-consuming, expensive and can lead to differing decisions in some countries. UPC decisions will have effect in all 25 states participating in the UPC, providing a single forum to resolve these disputes.
Give me a break…KitKat latest developments (Brands & IP Newsnotes - issue 5)23 June 2017
Last month the Court of Appeal gave us the latest decision in the long running battle between Nestle and Cadbury. Interestingly, whilst agreeing that the well-known four- fingered chocolate snack should not be registered as a 3D trade mark, all three Lord Justices chose to give their own judgment. And for Nestle, this one might just take the biscuit.
Champagne supernova: Cristal brand owner sues cava producer (Brands & IP Newsnotes - issue 5)23 June 2017
Do you know your Champagne from your Cava? Quite possibly, but a High Court judge held in late 2015 that a Spanish cava producer trading under the brand name, “Cristalino” had used a confusingly similar sign to that of the famous tipple preferred by rappers and the like, “Cristal”.
Clash of the Titans: Google v Uber (Brands & IP Newsnotes - issue 5)23 June 2017
In February, Waymo, part of Google’s parent company, sued Uber for theft of confidential information. Allegedly, a former employee of Waymo, who had been a key part of Google’s driverless car initiative, took 14,000 files and then shortly jumped ship to start up his own autonomous vehicle company. A short time later, Uber acquired the start-up for $680 million.