Brands & Intellectual Property
Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.
There have never been so many opportunities to seize, or threats to avoid, whether that’s protecting your brand from unauthorised use by your competitors, developing online content deals, negotiating TV format rights, or clamping down on counterfeiting or cybersquatting activities.
We help clients ensure that their brand is actively managed and defended, from the inception of an idea through value analysis, global IP protection and exploitation, concept roll-out, commercialisation, dealing with disputes and beyond.
Consistently ranked as a top-tier law firm for our brands and IP work, we have a long track-record helping some of the world’s biggest blue chips and SMEs build up their brand presence in their marketplace and make best use of their IP assets.
Our clients value the strength of our large, specialist team, as well as the depth of our sector insight in areas such as advertising & marketing, media & entertainment, retail, technology, sports, manufacturing and professional services.
Code red! (How to deal with a media crisis)09 November 2017
Every brand’s nightmare. It’s 5 o’clock on a Friday and the phone rings….a tabloid newspaper has an exposé and they want your comment for their article on Sunday.
Plain packaging: who's next?16 October 2017
Senior Associate, Alan Hunt has commented in an article for The Grocer which assesses how the plain packaging of tobacco might impact other UK product branding.
Brands and IP newsnotes - issue 613 October 2017
Welcome to the 6th edition of our Brands & IP newsnotes put together to bring you the latest, and most interesting legal developments affecting intellectual property law. In this issue we cover; battlegrounds on Amazon listings, whether prestigious brands can prevent their resellers from selling online, the EU's position paper on IP rights, an quick guide on rights for designs, and trade mark infringements.
Coty: Keeping up appearances (Brands & IP Newsnotes - issue 6)13 October 2017
Can a prestigious brand prevent its resellers from selling online? The question was answered firmly in the negative by the European Court of Justice in 2011. In that case, the court said that the French pharmaceutical and cosmetic brand Pierre Fabre could not impose an outright ban on their resellers from selling online.
Vexed vexillologists: New battleground on Amazon listings (Brands & IP Newsnotes - issue 6)13 October 2017
The UK’s Intellectual Property Enterprise Court recently found in favour of a brand whose Amazon listing had been high-jacked by a competitor. In very simple terms, manufacturers can create listings for their products on Amazon. Third parties can then add themselves to those listings, and whoever offers the cheapest price is automatically presented as the seller.
Brexit: EU position paper on IP rights (Brands & IP Newsnotes - issue 6)13 October 2017
On 6 September 2017 the European Commission published its wish list for how it hoped IP rights would be treated by the EU and the UK after Brexit. Five general recommendations were made, as follows:
Servicing trade mark infringement (Brands & IP Newsnotes - issue 6)13 October 2017
The use of a third party trademark to provide information or describe a service being offered does not necessarily constitute trademark infringement. Where the use of a trade mark goes beyond that and creates an impression in the average consumer that the particular service is authorised by the trade mark owner, this will constitute an infringement.