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The GDPR: A toolkit for advertisers and marketers - FULLY BOOKED

  • 26 April 2017
  • 8:45am - 10:00am (breakfast and registration from 8.15am)
  • 5 Chancery Lane, London, EC4A 1BL
  • Entry: Free

Event materials

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This session will cover some of the key impacts of the new General Data Protection Regulation for advertisers and marketers.

Topics to be covered will include:

  • The extra jurisdictional reach of the GDPR: do I have to comply if I am based outside Europe?
  • The rules on consent: do I need to obtain a user’s explicit consent to marketing?
  • The requirement for transparency and its impact on the data value exchange
  • Re-permissioning and record keeping
  • The right to object to marketing
  • The new rules covering customer segmentation and targeted advertising.

If you have any queries regarding this event, please contact our events team.

Please note that this session is fully booked and repeated session will be taking place on the 2 May. Click here to find out more.

Please click 'download here' to read about our Advertising & Marketing sector seminar series 2017.

Event speaker

bio image

Simon Morrissey

Partner

I am a member of the Data & Privacy, Commercial and Brands & IP practice groups.

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The GDPR: A toolkit for advertisers and marketers

02 May 2017

This session will cover some of the key impacts of the new General Data Protection Regulation for advertisers and marketers.

Advertising & Marketing

We have been advising clients in the advertising sector since the early 1970s. We advised the founders of advertising agencies which went on to become icons of the British advertising industry, and key components of the world’s leading agency networks.

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