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The GDPR: A toolkit for advertisers and marketers

  • 02 May 2017
  • 5.00pm - 6.15pm (registration from 4.30pm)
  • 5 Chancery Lane, London, EC4A 1BL
  • Entry: Free

Event materials

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This session will cover some of the key impacts of the new General Data Protection Regulation for advertisers and marketers.

Topics to be covered will include:

  • The extra jurisdictional reach of the GDPR: do I have to comply if I am based outside Europe?
  • The rules on consent: do I need to obtain a user’s explicit consent to marketing?
  • The requirement for transparency and its impact on the data value exchange
  • Re-permissioning and record keeping
  • The right to object to marketing
  • The new rules covering customer segmentation and targeted advertising.

If you have any queries regarding this event, please contact our events team.

Please note that this event is a repeat of our fully subscribed event 'The GDPR: A toolkit for advertisers and marketers' held on the 26 April.

Please click 'download here' to read about our Advertising & Marketing sector seminar series 2017.

Contributor

bio image

Simon Morrissey

Partner

I am a member of the Data & Privacy, Commercial and Brands & IP practice groups.

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The GDPR: A toolkit for advertisers and marketers - FULLY BOOKED

26 April 2017

This session will cover some of the key impacts of the new General Data Protection Regulation for advertisers and marketers.

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