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The GDPR: A toolkit for advertisers and marketers

  • 02 May 2017
  • 5.00pm - 6.15pm (registration from 4.30pm)
  • 5 Chancery Lane, London, EC4A 1BL
  • Entry: Free

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This session will cover some of the key impacts of the new General Data Protection Regulation for advertisers and marketers.

Topics to be covered will include:

  • The extra jurisdictional reach of the GDPR: do I have to comply if I am based outside Europe?
  • The rules on consent: do I need to obtain a user’s explicit consent to marketing?
  • The requirement for transparency and its impact on the data value exchange
  • Re-permissioning and record keeping
  • The right to object to marketing
  • The new rules covering customer segmentation and targeted advertising.

If you have any queries regarding this event, please contact our events team.

Please note that this event is a repeat of our fully subscribed event 'The GDPR: A toolkit for advertisers and marketers' held on the 26 April.

Please click 'download here' to read about our Advertising & Marketing sector seminar series 2017.

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The GDPR: A toolkit for advertisers and marketers - FULLY BOOKED

26 April 2017

This session will cover some of the key impacts of the new General Data Protection Regulation for advertisers and marketers.

GDPR

The General Data Protection Regulation (GDPR) came into force on 25 May 2018.

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