Skip to main content

Africa's 'explosive growth' in adspend

11 May 2015

Following their attendance at last month's IAA 'Africa Rising' conference in Ghana, Boko Inyundo and Paul Rajput's article on why and how big brands are taking the continent seriously, has been featured by leading advertising industry magazine, Campaign.

The piece covers some important drivers in the context of the advertising industry such as: how brands and agencies generate Revenue and invest profits; how Regulation is enforced; whether Reputation is front and centre of brands’ engagement with consumers and markets; and whether data from Research is appropriately mined and interpreted.

Click here to read the article in full or click here to download the PDF.

Related items

Advertising & Marketing

We have been advising clients in the advertising sector since the early 1970s. We advised the founders of advertising agencies which went on to become icons of the British advertising industry, and key components of the world’s leading agency networks.

Corporate

Whether you are a start-up setting out and looking to expand, an ambitious growth business preparing to float, or a multinational enterprise undertaking major acquisitions, complex corporate law issues span the entire lifecycle of any business.

Brands & Intellectual Property

Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.

Back To Top