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Lewis Silkin advises Four Communications on its tenth acquisition, Insight Consulting Group

24 January 2017

Lewis Silkin, a leading international law firm to creative agencies, has advised Four Communications, the independent integrated agency, on its acquisition of public affairs and corporate communications agency, Insight Consulting Group (ICG). This is the first deal of the year for Four and marks the tenth acquisition on which we have advised the agency since 2010.

ICG specialises in public policy advice and will be merging with the existing public affairs team, Four Public Affairs, to become the UK’s largest public affairs agency (source: PR Week League Tables 2016). ICG is in the top 10 UK public affairs agencies with an income of £3.5 million in 2016. This acquisition is expected to see Four’s overall agency fee income rise to £33 million in 2017.

The deal will strengthen Four Health as the healthcare sector is a key sector for Four and ICG. Lewis Silkin advised Four on its first healthcare acquisition in 2015 when it acquired the specialist media planning and buying agency MSA. This was quickly followed by the acquisition of Packer Forbes, a healthcare PR agency.

The cross-departmental Lewis Silkin deal team was led by corporate partner Karish Andrews supported by corporate tax partner Matthew Rowbotham corporate associate Daria Evdokimova and corporate tax associate Jia Xie.

Karish said:

"We are delighted to have advised Four on their 10th acquisition. It is quite a landmark and we are excited to be able to play a part in the growth of the agency. Nan and her team are a pleasure to assist and we hope this transaction marks the start of another successful year for the group.”

Nan Williams, CEO of Four Communications Group said:

"The team at Lewis Silkin are an essential part of our acquisitions – both strategically and commercially. Their advice is invaluable and their service second to none.”

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