Lewis Silkin advises Publicis Groupe on strategic investment in Matomy, leading digital performance-based advertising group
13 October 2014
Lewis Silkin has advised Publicis Groupe, one of the largest communications groups in the world, on its strategic investment in Matomy Media Group Ltd., one of the world's leading digital performance-based advertising companies.
Lewis Silkin has advised Publicis Groupe, one of the largest communications groups in the world (and listed on Euronext Paris: FR0000130577 ), on its strategic investment in Matomy Media Group Ltd., one of the world's leading digital performance-based advertising companies (listed on the High Growth Segment of the London Stock Exchange’s Main Market).
Publicis Groupe has acquired 17,932,729 ordinary shares ("Ordinary Shares") from existing Matomy shareholders, representing 20% of Matomy's total issued share capital, at a price of 227 pence per share. In addition, Publicis Groupe has been granted an irrevocable option to acquire a further 4,393,517 Ordinary Shares from existing Matomy shareholders, representing 4.9% of Matomy's total issued share capital, also at a price of 227 pence per share.
For this transaction, the Lewis Silkin team was led by corporate partner Guilherme Brafman and he was supported by corporate colleagues Owen Watkins, on regulatory and other aspects, and Nicola Mallett. Guilherme says “We were delighted to represent Publicis Groupe to complete this exciting investment under particularly tight deadlines. All parties worked diligently and harmoniously to ensure that such deadlines were met. The deal reflects Lewis Silkin’s deep understanding of the advertising technology arena as well as corporate finance transactions in the context of building strategic stakes by means of on-market transactions in dematerialised shares”.
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