Lewis Silkin formally unveils new strategy with a revamped brand and launch of enhanced website
07 December 2016
Culmination of 18-month initiative underscores sharpened focus on areas in support of long-term business strategy, and expansion of non-legal service offerings
Top 100 UK law firm Lewis Silkin LLP has today launched its business strategy through showcasing a significantly enhanced website, and a revamped brand identity.
For many years the firm has been known as a market leader in the provision of employment, immigration and reward advice, and as the pre-eminent lawyers for businesses that make up the creative economy. The firm’s strategy now focuses on enhancing these offerings through a significant organisational restructure, development of legal expertise and advice in these areas and further investment in complementary and related non-legal services.
The launch of the new site marks the culmination of this 18-month initiative that includes refreshing and refocusing the firm’s visual identity in support of its long-term business strategy, and reflects its unique culture, value proposition and reputation as innovative, collaborative and specialist.
Both website and brand have been designed to support and empower the firm’s two market-leading business divisions focused on the firm’s core markets: Creators, Makers & Innovators supporting creative, innovative and brand-focused businesses; and Employment, Immigration & Reward supporting senior executives, senior human resource professionals and employment lawyers within major UK and international businesses. In mirroring the new business structure, the brand leverages the distinct personality of the two business streams, while unifying the firm under a visual identity that communicates the distinctive nature of the firm.
Browsers navigate seamlessly and intuitively between the business divisions, sectors and services – reflecting the personalised service the firm provides on a day-to-day basis. Coupled with this, a strong focus on video, social media integration and bespoke sector-driven content brings the firm’s brand identity and values to life dynamically and richly.
Regarded as one of the UK’s top law firms, Lewis Silkin offers market-leading insight and experience in eight core sectors, including Advertising & Marketing; Manufacturing & Engineering; Media & Entertainment; Retail, Fashion & Hospitality; Sports Business; Technology; Financial Services; and Professional Services. The firm also offers an array of innovative and non-legal business service offerings for its clients, including bespoke training, commercial advisory services and flexible contract lawyer resourcing for in-house secondments. One of these services – the pioneering low-cost, fixed-fee HR and employment law offering called rockhopper – was recently lauded as ‘Standout’ in this year’s FT Innovative Lawyers awards.
Ian Jeffery, chief executive officer and partner at Lewis Silkin LLP, said:
“We have always been a firm which prides itself on doing things differently and being ahead of the curve. The transformation of our brand and website also clearly reflect this, representing the unique personality of our business, acutely focused areas of specialism and reputation for practical, commercial advice highly valued by our clients.
“As our business continues to evolve to meet the changing and expanding client needs, we believed it was crucial to take bold steps now which respond to the changing legal services landscape and position the firm to seize the opportunities that the next ten to twenty years have in store. By combining commercially minded market-leading expertise with the application of new technology and the provision of streamlined, efficient services that are exceptional value for money, we will cement our position as a trusted legal and commercial advisor for clients.”