Simon Morrissey comments for Association of National Advertisers
09 June 2017
Simon Morrissey has commented in an article for Association of National Advertisers on the looming changes in privacy law in the EU known as the General Data Protection Regulation (GDPR).
Passed in 2016 by the European Parliament and slated to take effect in May 2018, the GDPR is an 88-page data privacy law that will replace the Data Protection Directive previously adopted in 1995, which had established a set framework for individual laws that were then enacted by each member country. "The GDPR weaves the 28 different laws into one," says Simon. For marketers, the most relevant aspect is how the law addresses the collection and protection of consumer data, from personally identifiable information inputted by customers to similar data inferred about them through the use of data profiling techniques.
To read the full article please visit the ANA website here.