Join us for Brand Academy 2013 where respected industry leaders and Lewis Silkin lawyers will lead an interactive discussion exploring how brands are successfully building brand value and, in doing so, sustaining competitive advantage whilst navigating a volatile global economic climate.
Lewis Silkin’s 4th annual Brand Academy is to be held on the evening of Thursday 21 November 2013 at the Rosewood London (formerly the Chancery Court Hotel) on High Holborn, London. Our annual flagship event covers the important legal and commercial issues that affect brand owners and their marketing activities.
This year’s forum will focus on the valuation of brands and the intellectual property that underpins them. We're pleased to welcome expert speakers from the following organisations at Brand Academy 2013:
The sessions and speakers confirmed to date are:
Interbrand’s ‘Best Global Brands Survey 2013’ – creating and managing brand value.
Speaker: Mike Rocha, Global Director, Brand Valuation, Interbrand
Effectively valuing and structuring the ownership of brands.
Speaker: Kelvin King, Managing Director, Valuation Consulting Co Ltd
Trust & value in context of privacy, transparency, security and delegation.
Speaker: Anthony Mullen, Senior Analyst, Forrester Research
Strengthening brand value using digital media.
Speaker: Marcus Taylor, Founder & CEO of Venture Harbour
The influence of ethical business practices on brand value.
Speaker: Karl Bygrave, Director of Regulatory Affairs, Lush Fresh Handmade Cosmetics
Brand Academy 2013 will begin with registration and refreshments at 6.00pm on Thursday 21 November with the debate starting promptly at 6.30pm until 8.00pm. Speakers will share their views on the respective topics and invite questions from the floor. This will be followed by an evening of networking, drinks and canapés. The evening will draw to a close at 10.30pm.
This event is designed for senior representatives from brand owners, regulators, advertising agencies and others with an interest in brand management. If you are a Chief Marketing Officer; General Counsel or in-house legal; Head of Intellectual Property; Head of Trade Marks; then Brand Academy 2013 will be a must-attend event.
Brand Academy is always over-subscribed so we advise that you register now to avoid disappointment!
If you would like to attend Brand Academy register your interest here.
If you would like to register, or you have any questions, please contact firstname.lastname@example.org.
To bring you this exciting event we are delighted to be partnering with The Drum, and hosting this event at the newly opened Rosewood Hotel.
You can download an appointment for your calendar here.