A&M Event Series: Harnessing adtech and advertiser first party data

The advertising industry has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign, and success of those campaigns increasingly depends on data-driven platforms and services to better understand and engage with existing customers, and to reach new audiences.

However, the online advertising ecosystem faces a myriad of privacy challenges and technical developments, not least in the form of third-party cookie depreciation, the emergence of new technologies designed to address the resulting loss in addressability, new EU regulation such as the Digital Markets Act and Digital Services Act, and increased regulatory action (particularly around use of “reject all” buttons).

In this session we will explore these issues and give our thoughts on how best to rise to the challenge and navigate this increasingly difficult area.

If you have any queries, or a colleague who would like to attend, please contact our events team.