The Gambling Act 2005, which came into force on 1st September 2007, includes a number of provisions that impact directly upon the legality of promotional contests, games and draws in the UK. It does not extend to Northern Ireland, however, which can have significant consequences.
Following controversy surrounding a number of “Win-a-House” promotions, the Gambling Commission has issued fresh guidance in December 2009 to give greater certainty to promoters.