Brands
Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.
There have never been so many opportunities to seize, or threats to avoid, whether that’s registering trade marks, patents and designs, protecting your brand from unauthorised use by your competitors, developing online content deals, negotiating TV format rights, or clamping down on counterfeiting or cybersquatting activities.
We help clients ensure that their brand is actively managed and defended, from the inception of an idea through value analysis, global IP protection and exploitation, concept roll-out, commercialisation, dealing with disputes and beyond.
Consistently ranked as a top-tier law firm for our work in the brand sector, we have a long track-record helping some of the world’s biggest blue chips and SMEs build up their brand presence in their marketplace and make best use of their IP assets.
Our clients value the strength of our large, specialist team, as well as the depth of our sector insight in areas such as intellectual property, advertising & marketing, media & entertainment, retail, technology, sports, manufacturing and professional services.
You can view our latest 2 blog posts below and our full blog here.
Related items
Influencers are unionising – what do you need to know?
17 July 2020As the power of the influencer increases, as does the importance for brands to not only find the perfect talent for their campaign, but to ensure a happy and long-lasting relationship.
Lewis Silkin writes Ireland chapter of ICLG's "Digital Business 2020"
19 June 2020Victor Timon, a commercial technology and data privacy partner in our Dublin office, has written the Ireland chapter of ICLG's "Digital Business 2020". In it Victor covers areas of digital law from an Irish perspective, including eCommerce regulations, data protection, cybersecurity, cultural norms, brand enforcement, tax, employment law, online payments and more!
Influencing your relationship: Key points for brands to consider when contracting with an influencer
07 May 2020Influencers provide brands with an exciting and engaging way to reach audiences. Unlike traditional advertising, when working with influencers brands usually won’t have complete control over the content which is created.
Sky v SkyKick: Sky wins despite finding of bad faith
01 May 2020Recall a time when government edicts had not yet led to most of the world being forcibly isolated in their homes, a time when the UK had not yet voted to leave the EU, a time when David Cameron was in Number 10 and Barack Obama was in the White House. If you can stretch your mind back that far, you can remember a time before the Sky v SkyKick case hung over the law of trade marks. Well, 4 years later, the battle (subject to any further appeals…) appears to be over. The telecommunications and TV giant perhaps best known for its sports broadcasting, Sky, has emerged from the ring victorious, albeit with a few cuts and bruises to show.
Comparative advertising: what it is and how to manage risk
06 April 2020In highly competitive industries, the line between extolling the virtues of one’s own product and comparing it with others can be a very fine, and sometimes blurry, one. Most advertisers will make claims about their products. Those claims might be straightforward, such as claims as to battery life, suitability for certain tasks or conditions, or relating to price. Other claims might suggest that the advertiser’s product is the best, cheapest or superior in some other way. There is a category of advertising though that can be much more high stakes – comparative advertising.
EPO and EUIPO extend deadlines in response to COVID-19 pandemic
26 March 2020As you will have seen, governments across Europe have issued a range of recommendations to reduce the spread of COVID-19. The various IP offices have recognised this will have an impact on the ability of rightsholders/ applicants/ opponents to meet their deadlines, and so each of the UKIPO, the IP Office of Ireland, the EUIPO and the EPO have announced that deadlines will be extended:
Patents and your business
30 January 2020Whilst patents have always been a key asset for many businesses, increasingly more of our clients are realising that this form of IP provides opportunities for both commercial success and keeping competitors at bay.