Interactive Entertainment
Computer and video games have not only become the world’s biggest entertainment industry by revenue, but the games industry is also at the very forefront of technological, societal, and regulatory change. Businesses involved in this complex ecosystem need expert legal advice. Lewis Silkin is there to deliver it.
Having advised on games since the days of the Sega Mega Drive, today we continue to advise clients from indie and AA studios to multinational developers and publishers on some of the most cutting-edge legal issues. As technologies converge and the dawn of the metaverse approaches, we also draw on the experience of our wider Media & Entertainment and Technology teams to offer cutting-edge legal advice in this ever-changing industry that now touches the worlds of advertising, music, film, TV and sport.
We offer a full-service to games clients, both large and small, who include game developers, publishers, esports platforms, game distributors, book publishers, VR and AR companies, middleware providers and more. We know games deals, the market positions and how to deal with the difficult issues that will always arise. We have experience in dealing with all kinds of games on various platforms with all different monetisation strategies, from PC and console MMOs to casual mobile games.
Examples of the types of work we do in this sector include:
Commercial contracts and games deals:
- Publishing contracts, acting for both publishers and developers, in all key games markets worldwide.
- Development agreements, relating to games and related technology on all platforms.
- Outsourcing arrangements, acting for businesses on both sides of outsourcing.
- Licensing deals, from TV, book and film cross-overs to merchandising.
- Consumer documentation, including EULAs, privacy policies and other terms.
- Esports sponsorship and licensing arrangements.
- Games on blockchain platforms and incorporating NFT technology.
Intellectual property advice and management:
- Trade mark filings and searches.
- Patent filings and advice on games technology.
- Registered design filings to protect GUIs, characters and other features.
- Advice on using real-life people, buildings and objects in games.
- Brand and reputation management.
- Broadcasting and digital rights.
Games regulation:
- Player data collection and use.
- Consumer law regulation.
- Loot boxes and gambling issues.
- Advertising standards for microtransactions and more.
- Online safety and codes of conduct for players.
- Esports/gaming ordinances, regulations and tournament rules.
‘Lewis Silkin has always provided timely and pragmatic advice. They are experts in the entertainment and media field, understand the marketplace, the players and the types of deals being done, and the have been extremely helpful in providing strategic and tactical guidance and advice.’ Legal 500 2022
‘The team is extremely well integrated and versatile, so that it is always easy to receive pointed advice from the member of the team with the most relevant expertise.’ Legal 500 2022
You can view our latest blog posts below and our full blog here.Related items
Related sectors
A&M Event Series: Interactive entertainment for creatives: Legal top tips when developing a game for your client
06 February 2024More and more brands are using interactive entertainment to engage with their audiences, especially younger ones. These projects can range from a web-browser game accessed through a QR code to a branded Roblox experience to a full-blown brand-sponsored advergame on the App Store.
Gameopolis November Meet-up
28 November 2023We are partnering with a Gameopolis – Greater Manchester Video Games Network and The Game Assembly (TGA) to host Gameopolis; a networking organisation for the Games industry.
AI 101: The Regulatory Framework
20 February 2023This is the fourth article in our “AI 101” series, where the team at Lewis Silkin unravel the legal issues involved in the development and use of AI text and image generation tools. In the previous article of the series, we looked at the infringement risks of using AI-generated works. In this article, we consider the regulatory framework for AI being proposed by the European Commission and how the UK might follow suit.
Top 10 tech predictions for 2023 - what you need to know
03 January 2023Welcome to our 2023 technology predictions - it’s that time of year again, so grab yourself a cuppa! 2022 saw some important developments and some evolutionary ones. Let’s look ahead to what might just happen in 2023.
Keeping Children Safe Online (Webinar) – Key Takeaways
31 August 2022Bryony Long and Nick Allan were delighted to welcome experts from Frankfurt Kurnit Klein & Selz and Ukie (The Association for UK Interactive Entertainment) to discuss current challenges in keeping children safe online, particularly in the context of games.
Recruiting games talent from overseas: Lewis Silkin Comments for GamesIndustry.biz
15 July 2022Nick Allan, Lee Nair and Kayleigh Williams highlight legal pitfalls and tips for making the direct hire of remote employees a success.
Nick Allan comments for Gamesindustry.biz: Clone culture and its continuous impact on indie developers
21 February 2022Discussions around clones crop up on a regular basis, usually around the release of widely successful games that are being copied. In recent weeks, the conversation mainly revolved around hit puzzle game Wordle, which has seen a high number of clones emerge following its viral success, as well as numerous games inspired by its simple word-guessing mechanic.