A&M Event Series: The importance of trade marks and intellectual property protection for advertising agencies
- 20 March 2024
- Time - TBC
- Online - Zoom
This session will delve into the critical role that trade marks and intellectual property play in the success and sustainability of advertising campaigns.
In the dynamic and competitive world of advertising, where creativity and innovation are key, protecting your ideas, branding, and campaigns is paramount.
Whether you are an advertising professional, a legal expert, or simply interested in staying ahead in the advertising industry, it is essential that you have a basic understanding of the importance of basic IP.
- Learn how trade marks play a crucial role in safeguarding your agency’s brand identity, ensuring your creative work remains uniquely yours.
- Gain insights from legal experts who specialise in intellectual property rights and understand the potential legal pitfalls in advertising.
- We will discuss real case studies of advertising agencies that faced IP challenges and discover the strategies they employed for resolution.
- Stay up-to-date with the latest developments and trends in trade mark and IP protection within the advertising landscape.