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Harnessing adtech and advertiser first party data

  • 05 October 2022
  • 4pm - 5pm
  • Online

The delivery of advertising has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign, and advertisers and agencies are increasingly dependent on ad-tech platforms to deliver online advertising and ensure that it reaches the desired audience.

While the online advertising ecosystem has thrived, it is now under ever increasing pressures, including cost, technology and privacy & regulatory challenges. As a result, the world of adtech is becoming tricky to navigate. Our experts at Lewis Silkin regularly advise across the full spectrum of the ecosystem, from the advertisers and agencies that drive the campaign, to the publishers that deliver online advertising to their users, as well as the ad-tech vendors that sit in-between.

This session is intended to share some of their insight and will discuss the latest trends, legal update and technology developments to help you navigate this increasingly difficult area.


Event speakers

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Bryony Long

Partner

I am Co-Head of Lewis Silkin’s Data and Privacy Group. I work in three main areas: data & privacy; commercial & consumer; and technology.

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Mark Hersey

Senior Associate

I am a Senior Associate in Lewis Silkin’s Commercial, Data Privacy and Brands & IP practice groups. I joined Lewis Silkin in January 2018 ...

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