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In House Data Club: Leveraging First Party Data and AdTech – 101 for advertisers

  • 15 July 2021
  • 9.30am to 10.30am
  • WebEx

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With the ICO taking aim at the data broking sector late last year and reconvening its Adtech investigation early this year, and as a result of other movements in the industry (including Apple’s ‘permission to track’ framework), advertisers and others are increasingly looking to build and leveraging their first party data, and use ad-tech, to create and target audiences in an effective yet privacy compliant manner.

Join us at our next In House Data Club via WebEx on 15 July at 9.30 to 10.30am where we will talk about:

  • common tools that advertisers are using to reach their customers and new audiences
  • how advertisers are looking to enrich their audience profiles
  • guidance set out in the ICO’s draft Direct Marketing Code of Practice and recent EU guidance on the targeting of social media users
  • how advertisers can look to build a CRM database that complies with these requirements

Our In-House Data Club, for in-house counsel and data protection practitioners, is intended to be interactive and a discussion forum to share experiences with your contemporaries in an informal Chatham House style. If you have any particular questions you’d like answered feel free to email us and we’ll do our best to answer as many of them as possible during the webinar.

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