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LS Presents - Alcohol advertising (latest update)

  • 06 October 2022
  • 9:30am - 10:30am
  • Online via Zoom
  • Entry: £250 + VAT per person; £225 + VAT per person for multiple bookings for this event

With constant changes in regulations and the differing trends that affect the public – alcoholic brands need to be versatile and flexible to keep ahead of market trends, while staying compliant with the ASA.

Alcohol ads often attract attention from various campaigning organisations who challenge any perceived weakness in compliance, so ASA investigations in this sector are common. There have been recent changes to liberalise the rules for advertising low alcohol brands, but at the same time there are increasing concerns about the use of influencers and targeting.

We will look further into the current challenges faced by this sector and the hot button issues for the ASA.

What will be covered?

The legal and regulatory challenges that apply to alcohol marketing. In this session, we’ll focus on the following:

  • What are the key principles and rules?
  • What can we learn from recent ASA decisions?
  • What are the latest regulatory changes?
  • What have we spotted on the horizon?

Who should attend?

The session is for anyone involved in the advertising, marketing or promotion of alcoholic drinks, from agencies to inhouse counsel, regulatory affairs experts and marketing professionals.

How much does it cost?

  • £250 + VAT per person
  • £225 + VAT per person for multiple bookings for this event

About LS Presents

At Lewis Silkin, our commitment to Ideas, People and Possibilities has inspired us to create online training opportunities for you and your team that are tailored to the ever-changing realities of 2022.

Brinsley & Geraint are leading figures in the world of advertising, marketing and branded content regulation, and will be hosting various training sessions through the year, so stay tuned for more information.

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