LS Presents - Alcohol advertising regulation update

EVENT CLOSED

30 March 2022
4pm - 5pm
Online
Entry: £250 + VAT per person, £225 + VAT per person for multiple bookings for this event

Event materials

Submit your details to request event materials

With constant changes in regulations and the differing trends that affect the public – alcoholic brands need to be versatile and flexible to ensure they are ahead of the market trends while staying compliant with the ASA. Alcohol ads often attract attention from various campaigning organisations who challenge any perceived weakness in compliance, so ASA investigations are common. At the same time, there have been recent changes to liberalise the rules for advertising low alcohol brands, but also new concerns about the use of influencers and targeting.

We will look further into the current challenges faced by this sector and the hot button issues for the ASA.

What will be covered?

We will consider the legal and regulatory challenges to alcohol marketing, including:

What are the key principles and rules?

What are the lessons from recent ASA decisions?

What are the latest changes in regulation?

What have we spotted on the horizon?

Who should attend?

The session is for anyone involved in the advertising, marketing or promotion of alcoholic beverages, from agencies to inhouse counsel, regulatory affairs experts and marketing professionals.

How much does it cost?

£250 + VAT per person

£225 + VAT per person for multiple bookings for this event

Duration: 60 minutes

Event speakers

Brinsley Dresden

Partner

I am a specialist in advertising and marketing law and regulation, representing both brand owners and marketing services agencies across a ...

+44 (0)20 7074 8069
brinsley.dresden@lewissilkin.com

Geraint Lloyd-Taylor

Partner

I am a partner and Co-Head of the firm’s Advertising & Marketing Law team. I am ranked as a ‘Leading Individual’ for Technology, Media and ...

+44 (0)20 7074 8450
geraint.lloyd-taylor@lewissilkin.com

Related items

Advertising & Marketing

We have been advising clients in the advertising sector since the early 1970s. We have advised the founders of advertising agencies which became icons of the British advertising industry, to many of the world’s largest agency networks, as well as leading independent agencies.