Patents for Advertising Agencies: Harnessing creativity to generate new revenue streams
- 10 March 2020
- 9.00am - 10.30am (registration & breakfast from 8.30am)
- 5 Chancery Lane, Clifford's Inn, London, EC4A 1BL
- Entry: Free
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With the prevalence of digital marketing, technology companies currently dominate the landscape in terms advertising related patents.
However, for an industry based on creativity, are there more opportunities for agencies to use patents to create new revenue streams? In this session, we will explore not only how patents are currently used to protect core advertising activities, but also ways in which an agency might protect product and business model innovations they generate when working with clients, and how this may then be used as a tool for generating ongoing licencing and royalty revenues.
Lewis Silkin is widely recognised as the UK’s foremost advertising and marketing services law firm, having worked with the world’s leading advertisers and advertising agencies for over 30 years. The Chambers & Partners and Legal 500 directories each rate our teams at the highest level, based on interviews each year among clients and peers.
We have extensive experience of advising clients in the converged worlds of advertising, marketing and communications, media, brands and technology on issues relating to advertising clearance, intellectual property, brand management, commercial agreements, dispute resolution, property, M&A and managing people.
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