So you think you own your brand?
- 14 June 2017
- 8:45am - 10:00am (breakfast and registration from 8.15am)
- 5 Chancery Lane, London, EC4A 1BL
- Entry: Free
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A practical session aimed at lawyers and those with some IP background looking at perennial problems faced by brands and their agencies in the conception, development and reinvigoration of brands.
Specific topics will include:
- Clearance and searches
- Use of descriptive terms, names and places
- Copycat branding
- Ownership, exploitation and enforcement
If you have any queries regarding this event, please contact our events team.
Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.