Join us on Wednesday, 26 November for our webinar where we will be taking a deep dive into the CMA's latest crackdown on price claims.

The Competition and Markets Authority (CMA) has launched its first major enforcement drive under the Digital Markets, Competition and Consumers Act 2024.

Eight household-name businesses are already under investigation, and 100 companies across 14 sectors have received advisory letters. This is a clear signal: misleading pricing practices are now a top-tier compliance risk.

What you'll learn:

  • We'll turn the CMA's priorities into practical steps you can implement immediately, including:
  • CMA's enforcement approach under the DMCC Act and what makes these first cases significant.
  • High-risk pricing tactics (drip pricing, pressure selling) and how to spot them in your customer journeys.
  • Upfront pricing and genuine sales claims – what "transparent" really means.
  • Compliant consent mechanisms for optional extras and add-ons.
  • Governance and audit trails to withstand CMA scrutiny.
  • Immediate actions if you've received an advisory letter—and proactive risk reduction if you haven't.

Who should attend:

Senior leaders and practitioners in legal, compliance, commercial, e-commerce, product, pricing, and marketing, especially businesses with online sales journeys or optional add-ons (insurance, express delivery, donations).

RSVP:

Secure your place now using the link here — don't wait until the CMA knocks on your door.

EVENT: CMA's latest crackdown on price claims explained - Are your pricing practices compliant with UK consumer law?

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