The General Court was a thorn in the side of this particular rose, when it dismissed an action brought by Rose Bikes GmbH against the EUIPO. In our latest article for the CITMA Review, we examine the decision in T-56/25, Rose Bikes GmbH v EUIPO and the guidance it provides for word marks that denote a colour.
The main takeaway for brand owners is to consider whether the colour they are seeking a word mark for is an "inherent and intrinsic" characteristic of the goods they are offering.
