An introduction to trade marks in the UK
17 November 2016
A trade mark registration provides the most effective form of protection against improper use of a business name, brand, logo or slogan by a competitor.
A trade mark registration for a business, brand or product name, a logo, slogan or other trade mark provides a business with the most effective form of protection against a competitor making improper use of its brand. Whilst a trade mark might be capable of being protected through other areas of the law, such as passing off, copyright or even design right, registering a trade mark has a number of important benefits.