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Contests, games and draws: The UK sales promotion law

15 April 2015

The Gambling Act 2005, which came into force on 1st September 2007, includes a number of provisions that impact directly upon the legality of promotional contests, games and draws in the UK. It does not extend to Northern Ireland, however, which can have significant consequences.

Following controversy surrounding a number of “Win-a-House” promotions, the Gambling Commission issued fresh guidance in December 2009 to give greater certainty to promoters as to how the Gambling Act provisions will be enforced.

In addition to the long-established rules on data protection and the relevant self-regulatory codes, promoters should also be aware of the new Consumer Protection from Unfair Trading Regulations 2008, which make illegal various misleading practices in respect of prize competitions and draws...

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