Stadium naming rights deals - Top 10 tips
01 July 2015
Naming rights deals are one of the most complex forms of sponsorship agreements. This inbrief guide seeks to get rights holders thinking about all the key issues which will need to be included in the agreement, before they negotiate any deal.
Naming rights deals are one of themost complex forms of sponsorshipagreements. This inbrief guide seeksto get rights holders thinking aboutall the key issues which will need tobe included in the agreement, beforethey negotiate any deal.