Trade Mark and Domain Name Watch Services
21 May 2019
There is a temptation for trade mark owners to breathe a sigh of relief as they eventually file their trade mark applications. It is often the culmination of months of work searching for any prior rights and perhaps investigating, negotiating, cancelling or acquiring such rights. It is an end, but only to the beginning of a brand’s lifecycle. Once the application is filed, this is when the brand protection programme begins in earnest.
A trade mark “watch” is a service that monitors the trade mark registers in a particular country, region or even globally and sends a notification whenever a trade mark application is filed that is identical or similar to the word, image, logo or design that is the subject of the watch.
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