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Adidas follows Balenciaga in cutting ties with Ye - Alan Hunt comments for Vogue Business

27 October 2022

The German sportswear brand is ending production of its Yeezy collaboration with immediate effect, saying it “does not tolerate anti-semitism and any other sort of hate speech”.

Adidas has bowed to pressure from consumers and activist groups to terminate its partnership with US rapper and designer Ye (previously known as Kanye West), after he made a string of anti-semitic remarks on social media and in recent interviews.

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