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Advertising needs a rethink in a brand new world

31 October 2016

Brinsley Dresden has commented in an article for the Financial Times which discusses the increasing problems that advertisers faces in the "brand new world" and how they are having to work harder than ever to find their audience.

You can read the article 'Advertising needs a rethink in the brand new world' on the Financial Times website.

Please note that subscription will be required to access the full article.


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