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Alan Hunt comments in Drapers magazine - Gucci apologises for 'racist' jumper

08 February 2019

Alan Hunt has commented in an article for Drapers which discusses luxury fashion brand Gucci's apology for selling a black balaclava jumper after social media users claimed it was racist.

“This is not the first time we have seen this kind of public response to brand campaigns and collections from major fashion houses. Most recently, Dolce & Gabbana who were accused of racism regarding their Chinese campaign and Prada of the same regarding a series of black monkey keychains with exaggerated red lips. And in each case, the public backlash is justified. Intentional or not, too often brands are quick to push products to market without taking a step back and considering both what needs to be achieved and how will it be perceived.

Fashion is of course fast moving and this is an industry where there is pressure to deliver something new, every season, every time. But this should not be at the expense of undermining fundamental values important to us all.”

The full article can be found here.

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