ASA clampdown on influencers: Geraint Lloyd-Taylor comments for Campaign
20 January 2022
ASA clampdown on influencers will de-monetise those who fall foul.
Six public figures – including Jodie Marsh and former Love Island contestants – are being targeted by the ASA's new strategy, which law firm Lewis Silkin says will damage both the reputations and incomes of transgressors.
The Advertising Standards Authority is exposing influencers who consistently ignore the rules requiring them to disclose ads on social media by releasing its own targeted ads.
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This article was first published by Campaign