Brinsley Dresden gives valuable insights on the Green Claims Code for Videoweek

The history of advertising is littered with ads banned for sexual or violent content, but one of the highest-profile adverts recently prohibited by the Advertising Standards Authority (ASA) features an otter singing a song about saving the planet. This is not down to any anti-twee regulation but a clampdown on “greenwashing”, the practice of overstating environmental claims that might mislead consumers seeking sustainable goods or services.

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