Coronavirus - what it actually means for sponsors if 2020’s biggest events are disrupted - Alex Kelham comments for The Drum

11 March 2020

The Tokyo Olympics, Glastonbury, Euro 2020, Cannes Film Festival, SXSW and Cannes Lions. These are some of the major events that hang in the balance as the coronavirus continues its global spread. In this article for The Drum, Alex Kelham comments on how relationships with sponsors will dictate negotiations.