Global Advertising Lawyers Alliance (GALA) releases international advertising law book
15 April 2015
The Global Advertising Lawyers Alliance (“GALA”) has released “Advertising Law: A Global Legal Perspective”, a book that provides an overview of the laws governing advertising and marketing in 55 countries, from Argentina to Zimbabwe.
The Global Advertising Lawyers Alliance (“GALA”) has released “Advertising Law: A Global Legal Perspective”, a book that provides an overview of the laws governing advertising and marketing in 55 countries, from Argentina to Zimbabwe. The book – which is more than 800 pages long – is in two volumes.
We are thrilled to publish the definitive guide to advertising law around the world,” said Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz in New York and GALA’s Chairman. “We hope that this book becomes an invaluable resource to marketers as they market to consumers globally.”
Organized by country, each chapter describes how advertising is regulated in that country as well as what self-regulatory systems are in place. Each chapter also provides detailed information about other key advertising and marketing issues, including price advertising, prohibited practices, special clearance concerns, branded content, social media, and publicity rights.
“There are two huge legal challenges when advising clients on global advertising campaigns – the wide range of applicable law and the marked lack of international harmonization,” said Brinsley Dresden, Partner of Lewis Silkin LLP in London and GALA’s Global Treasurer & Secretary. “This book will help brands, agencies, and their legal advisors to navigate the challenges.”
About GALA: With firms representing more than 85 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
For more information please contact:
Marketing & Business Development Manager
Tel: 020 7074 8260