Incentivising an influencer: towards greater transparency
17 October 2016
Jo Farmer has authored an article for Digital Business Lawyer on the increasing use of social media personalities by global brands to advertise their products and services and the need to clarify when online content is paid-for advertising.
Jo Farmer has authored an article for Digital Business Lawyer on the increasing use of social media personalities by global brands to advertise their products and services and the need to clarify when online content is paid-for advertising.
You can read the article “Incentivising an influencer: towards greater transparency” on the Digital Business Lawyer website. Please note that subscription may be required to access the full article.