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Lewis Silkin advises The CLV Group through a joint venture to create Waiv Global

22 December 2021

Lewis Silkin is pleased to continue its relationship with The Customer Lifetime Value Group, advising the transformation consultancy on its latest business venture. The CLV Group has partnered with Peter Trembling Consultancy to launch Waiv Global, delivering a revolutionary approach to global fan engagement and monetisation.

Lewis Silkin is delighted to have worked with the team at CLV to ensure that the corporate structure behind this joint venture was put in place efficiently and is fit for purpose. We are pleased to also be the legal advisors to CLV and Waiv going forwards, drawing on our sector expertise in sport, data and communications.

Following on from the success of CLV’s Fan Relationship Index, Waiv aims to deliver a revolutionary approach to global fan engagement and monetisation. Waiv will be the link between rights holders, sponsors/payment providers and athletes, bringing with it a $50bn p.a. opportunity.

Commenting on the transaction, Neil Joyce, CEO and Co-Founder of The CLV Group said:

"As a consultancy that prides itself on its people, The CLV Group relies on Lewis Silkin as a trusted partner in accelerating and executing on our high growth M&A strategy. Lewis Silkin delivered during such a high pressure timeline with consummate advice and professionalism to achieve our goal."

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