Lewis Silkin advises Next Fifteen Communications Group plc on its acquisition of Implementra, trading as Conversion Rate Experts
07 October 2020
Lewis Silkin has advised its client Next Fifteen Communications, the digital communications group, on its 100% acquisition of Implementra, trading as Conversion Rate Experts, the world's leading agency for conversion rate optimization.
The Lewis Silkin team was led by corporate partner Paul Rajput, with support from corporate tax partner, Matthew Rowbotham, and corporate associate, Georgina Fraser.
Commenting on the deal, Nick Lee Morrison, General Counsel at Next Fifteen, said:
“Paul and Lewis Silkin’s M&A team did their usual great job and were a big part of making sure the transaction ran smoothly through lockdown and very unusual circumstances.”
Commenting on the deal, Paul Rajput said:
"I always enjoy working on deals with Nick and the Next 15 team, and it was a pleasure to see the acquisition progress during these uncertain times, illustrating Next 15’s confidence in their growth strategy.”