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Lewis Silkin advises Publicis Groupe UK on its acquisition of Octopus Group

23 February 2021

Lewis Silkin has advised its longstanding client Publicis Groupe, the world’s third largest communications business which employees 83,000 professionals worldwide, on the acquisition by Publicis Groupe UK of Octopus Group, a B2B marketing specialist agency

Octopus Group has joined Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.

Founded in 2001, Octopus Group has won a number of industry awards, including the B2B Marketing Awards Grand Prix, and today its 60-strong team works with clients including Siemens, Adobe, Logitech, Smartsheet and ACI Worldwide.

Publicis Groupe UK is a marketing and digital transformation business with 5,000 people working across 22 agencies.

The Lewis Silkin team was led by corporate partner Paul Rajput, with support from corporate tax partner, Matthew Rowbotham, corporate senior associate, Susie Jarrold, and corporate associate, Georgina Fraser.

Commenting on the deal, Paul Rajput said:

"Publicis Groupe have been a longstanding client of the firm for many years and it was a pleasure to support the team on another transaction. As a Legal 500 Tier 1 ranked M&A team with a market leading reputation in the Advertising & Marketing sector, we were once again able to use our expertise and specialism for our clients’ benefit”.

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