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Lewis Silkin advises Sideshow Group on its acquisition of Conversion

21 August 2020

Lewis Silkin’s M&A team has advised independent marketing services group Sideshow Group on its acquisition of conversion rate optimisation specialists Conversion.

Sideshow Group, which entered the Sunday Times Tech Track 100 in September 2019, has ambitious expansion plans and Conversion’s optimisation business will be a valuable addition for the group and its clients.

The cross-departmental Lewis Silkin team was led by corporate partner Jo Evans and supported by corporate tax partner Matthew Rowbotham, corporate senior associate Susie Jarrold, corporate associate Joe Lythgoe, employment associate Victoria Northedge, real estate associate Aimee Dring and commercial associate Mark Hersey.

Jo Evans said:

We are delighted to have supported Tony and his team on this strategic acquisition as the Sideshow Group continues to grow. The deal illustrates the legal and commercial expertise of Lewis Silkin’s M&A team and our knowledge and understanding of the sector.”

Tony Hill, Founder of Sideshow Group said:

During a busy and potentially stressful time, the brilliant team at Lewis Silkin were always there to provide calm and expert support.

Their extensive knowledge and friendly approach gives total confidence, and made the whole process extremely smooth. It was a pleasure working together from start to finish.


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