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Lewis Silkin advises Unlimited Group on their acquisition of Direction Group

05 April 2019

Lewis Silkin has advised Unlimited Group on their acquisition of one of the UK’s fastest growing B2B marketing agencies, DirectionGroup

This latest acquisition is the third this year for the Unlimited Group, and will further extend their offering across the Technology and B2B sectors. The acquisition will enable Unlimited to meet increasing client demand for ‘connected specialists’ who can deliver distinct but integrated services and campaigns across the entire customer journey. Unlimited will have the ability to join up client-side marketing, communications and sales departments with a range of specialist services including brand development and ATL, PR, content marketing, performance marketing, channel partner communications and sales enablement.

The Lewis Silkin team that advised on this transaction was led by Paul Rajput, partner and Head of Corporate, and he was supported by Corporate Tax partner Matthew Rowbotham and Corporate senior associate Susie Jarrold.

Paul Rajput says: “This transaction was an excellent opportunity for our team to showcase our depth of knowledge and sector specialism in advertising & marketing M&A to support Unlimited Group, in what we are sure will be a very successful acquisition for the Group.”

Olivia Walker, General Counsel of Unlimited Group says: “Prior to instructing the Corporate team at Lewis Silkin, we knew of their excellent reputation for understanding deal making dynamics in this sector and after meeting Paul, felt the team were the best to represent us. They proved to be an invaluable resource and a key factor in the smooth completion of this transaction”.

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