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Lewis Silkin has advised Havas Group on its acquisition of leading UK digital experience agency, Inviqa

24 February 2022

Lewis Silkin has advised longstanding client, Havas Group, on its acquisition of Inviqa – one of the UK’s leading independent digital experience agencies – in a substantial, eight-figure deal.

Inviqa, which comprises more than 150 employees across eight offices, will be integrated into Havas Creative’s dedicated customer experience network, Havas CX, to significantly expand its specialism, scale and capabilities in experience design, software engineering, technology consulting and ecommerce.

As part of Havas CX, Inviqa will merge with Havas’ existing UK-based digital experience agency, ekino London. The combined company, which will be headquartered out of Havas’ UK Village in London’s King’s Cross, will retain the Inviqa brand and be led by Inviqa founder and CEO Yair Spitzer. ekino will continue to operate as a standalone brand within Havas CX in non-UK markets including France, New York and Singapore.

The Lewis Silkin team was led by corporate partner, Paul Rajput, with support from Tax partner, Matthew Rowbotham and corporate associates Sadiq Tajbhai and Natalie Wilson.
Commenting on the deal, Lewis Silkin’s Paul Rajput said:

“It was an absolute pleasure to have worked with our longstanding client, Havas Group, on its acquisition of Inviqa, which enables them to launch their next exciting phase of growth as they scale their experience design, technology and ecommerce capabilities. It once again demonstrates Lewis Silkin’s expertise in advising clients in the advertising and marketing sector on M&A transactions.”

Commenting on the deal, Alan Adamson, Chief Financial Officer, Havas UK, said: 

“Lewis Silkin have a longstanding relationship with Havas and have proved again to be a valuable and trusted partner on our latest acquisition. It’s always a pleasure working with Paul and his team.”

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