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Lewis Silkin has advised Next 15 Communications Group’s subsidiary, Agent3, on the acquisition of 100% of the shares of Berne (UK), trading as OneNineFive

03 February 2022

Lewis Silkin has advised Next 15’s subsidiary, Agent3, on the acquisition of demand generation specialist, OneNineFive.

Founded in 2013, Agent3 has established itself as the only global provider of Account Based Marketing Solutions, delivering campaigns on behalf of brands such as LinkedIn, Salesforce, Citrix, Splunk and Sony from offices in the UK, US, Europe and Australia.

By acquiring OneNineFive, a passionate team of demand generation specialists, Agent3 have been able to instantly increase the scale of their demand generation capabilities. Now with a dedicated team of 40 people across all offices, and with a new presence in Dubai, they have reinforced their ability to serve customers globally. Through this acquisition, they have been able to create significant opportunities for their customers to build better demand generation campaigns, and for their existing demand generation partners to continue to innovate on an even greater scale.

The Lewis Silkin team was led by corporate partner, Paul Rajput, with support from Sadiq Tajbhai (Corporate), Matthew Rowbotham (Tax) and Jack Baldwin (Corporate).

Commenting on the deal, Mark Sanford, General Counsel at Next Fifteen, said:

Paul and Lewis Silkin’s M&A team have supported us on numerous acquisitions. Once again, their professionalism and industry knowledge were instrumental in completing this transaction seamlessly.”

Commenting on the deal, Paul Rajput said:

It was an absolute pleasure to advise Agent3 on this acquisition, which enables them to launch their next exciting phase of growth. It once again demonstrates Lewis Silkin’s expertise in advising clients in the advertising & marketing sector on M&A transactions.”

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