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Stella Artois bids to become real movie producer

18 November 2013

Commenting in a Marketing week article, Philip Hughes comments on alternative models of film financing, particularly tie ups between brands and film studios.

Commenting in a Marketing Week article, Philip Hughes comments on alternative models of film financing, particularly tie ups between brands and film studios.

Philip goes on to discuss how brands ultimately aim to create alternative marketing models around the content they create, and are now in an increasingly strong position to do so due to their financial strength.

You can read Philip's comments in full on the Marketing Week website here.

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