The AdTech Challenge: Thriving in an E-commerce World - Jo Farmer, Mark Hersey and Helen Hart write for PLC Magazine
02 November 2021
The privacy and other legal challenges that advertisers face in navigating the online advertising industry and, in particular, the use of AdTech.
In this feature article Jo Farmer, Mark Hersey and Helen Hart explain the privacy and other legal challenges that advertisers face in navigating the online advertising industry and, in particular, the use of adtech. This article first appeared in the November 2021 issue of PLC Magazine and can also be accessed here.