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The FIFA World Cup 2014 – Ambush Marketing and the Law

13 June 2014

Alex Kelham has recently had her article "The FIFA World Cup 2014 - Ambush Marketing and the Law" published on TFM&A Insights website.

Alex Kelham has recently had her article "The FIFA World Cup 2014 - Ambush Marketing and the Law" published on TFM&A Insights website.

This briefily covers the three types of ambush marketing and some recent examples:

  1. Ambush by association, where a non-sponsor seeks to associate non-sponsor seeks to associate itself with an event, team or player without authorisation;
  2. Ambush by intrusion, where a non-sponsor gains access to an event to gain prominent brand exposure;
  3. Opportunistic ambush/advertising, which reacts and refers to topical events.

You can read the full post on the TFM&A Insights website.

You can also get a more detailed look at ambush marketing and the law in the context of the World Cup in our recent inbrief.

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