CMA’s latest crackdown on price claims explained - Are your pricing practices compliant with UK consumer law?

When

In past
3:00PM - 4:00PM

Where

Online - Zoom

Cost

Free
The Competition and Markets Authority (CMA) has launched its first major enforcement drive under the Digital Markets, Competition and Consumers Act 2024.
Eight household-name businesses are already under investigation, and 100 companies across 14 sectors have received advisory letters. This is a clear signal: misleading pricing practices are now a top-tier compliance risk.

What you’ll learn

  • We’ll turn the CMA’s priorities into practical steps you can implement immediately, including:
  • CMA’s enforcement approach under the DMCC Act and what makes these first cases significant.
  • High-risk pricing tactics (drip pricing, pressure selling) and how to spot them in your customer journeys.
  • Upfront pricing and genuine sales claims – what “transparent” really means.
  • Compliant consent mechanisms for optional extras and add-ons.
  • Governance and audit trails to withstand CMA scrutiny.
  • Immediate actions if you’ve received an advisory letter—and proactive risk reduction if you haven’t.

Who should attend

Senior leaders and practitioners in legal, compliance, commercial, e-commerce, product, pricing, and marketing, especially businesses with online sales journeys or optional add-ons (insurance, express delivery, donations).

Secure your place now - don’t wait until the CMA knocks on your door.

Speakers