Topics to be covered will include:
- What has been the impact of the Digital Markets, Competition and Consumers Act 2024 and the Competition & Markets Authority focus on drip pricing and fake reviews. What lies ahead for the CMA’s treatment of subscription traps?
- The Less Healthy Food advertising regime has been voluntarily adopted, but what has been the impact so far? And what will be the practical effect of the brand advertising exemption?
- Has the tide turned for greenwashing? Has the ASA been less stringent this year, rejecting complaints against Barclays and Shell? The Green Claims Directive melted away in 2025, but will it return in 2026? What will the impact be?
- What have been the notable ASA decisions of 2025? What trends are emerging? Are campaign groups and ‘sock puppets’ misusing the self-regulatory system?
- What are the ASA’s objectives for 2026? The completion of the Intermediary Platform Principles. The ever-greater use of the Active Ad Monitoring system and regulation in collaboration with other regulators, such as the MHRA.
Your panel this year will be regular stalwarts, Brinsley Dresden and Geraint Lloyd-Taylor, Co-Heads of the Advertising & Marketing Group; Rebecca Moore, an Advertising & Marketing Partner, and Jen Dinmore, who joined us after 10 years at the Competition & Markets Authority, where she was Director of Consumer Protection.
If you have any queries, or a colleague who would like to attend, please contact our events team.